In a new study published by The American Journal of Public Health, it was found that displaying the calorie count of items at McDonald’s has no effect on consumers.
The study discovered that calorie counts listed next to items didn’t actually prompt people into choosing a healthier meal. The fast-food giant has been displaying the massive calorie loads in their food since last September.
In addition to listing the counts, McDonald’s also made the effort to add several healthy alternatives for people to eat….that they’re not interested in. Study author Julie Downs, an associate research professor of social and decision sciences in the Dietrich College of Humanities and Social Sciences at Carnegie Mellon University, stated:
"The general inability of calorie labeling to result in an overall reduction in the number of calories consumed has already been pretty widely shown. So that’s nothing new. But in the face of that, there has been the growing thought that perhaps the problem is that people don’t know how to use the information without some framework, some guidance."
Downs believes that asking people to complete simple math problems in addition to all of their daily stresses is simply too much to ask.
Do you count how many calories you’re consuming? Let us know in the comments down below!