Amazon has announced they will be launching ‘Amazon Matchbook,’ a service that allows readers to receive a free/discounted e-book versions of books they purchase online.
This is currently being tested in the US, but they do plan to expand to Europe. The Matchbook scheme will also be retroactive, meaning any customers who purchased a book on the site since it was launched in 1995 will receive this offer.
The program will launch in October of this year with more than 10,000 titles, with publishers such as Harper Collins and Houghton Mifflin Harcourt.
This scheme is planned to encourage people to download e-books, saying that people can now read a book at home and not have to carry it around.
This move seems to be aimed more towards students, but what do you guys think?
Do you download e-books?