With internet ads becoming more and more irritating by the day, is there a way to strike a deal and find a middle ground in all this obnoxiousness?
Adblock founder Till Faida seems to think so. Faida created Adblock to make ads disappear from websites so users can just enjoy the content they’re seeking. In his opinion, advertising on the internet is severely broken.
Advertisers put up an ad, and no one clicks it. So they begin to bombard users with a litany of ads, each more obtrusive than the last, which users refuse to click. The vicious circle continues until, Faida believes, the bubble pops and the whole thing collapses.
However, according to Faida, not all ads are made equal. For this, he created Adblock plus. The “block” will allow some of the “good” ads to pass through unhindered, for a fee of course. The CEO believes he can leverage the power of his blocking software to create incentives that would force advertisers to behave.
Faida believes that he can leverage Adblock Plus’ market power — the company claims 50 million active users — to create market incentives that force online advertisers to behave.
The question is, in a world of “acceptable ads” how would advertising pay the bills? To me, an ad that’s easy to ignore is acceptable. However, that means no one will click on it and land the advertiser that sweet, sweet ad money.
Basically the “Acceptable Ads” program works like this:
The adblock community flags ads that are unacceptable. A group of volunteers then builds filters to block ads that aren’t any good. Most small websites are considered good by default, and will go through. Larger companies are held to a higher standard, and are charged a fee to allow their ads to go through so long as they are unobtrusive. If a large company doesn’t pay, then all of their ads are blocked by the program.
Faida also stated that users will still be able to block all ads if they want to.
With online impressions and click throughs in a steady decline advertisers may have to utilize Adblock Plus in order to gain any momentum at all.
Do you think this is equivalent to racketeering? Why or why not? Let us know in the comments down below!